"A bussiness is like an automobile ; it has to be driven in order to get the results."
B.C.Forbes
For 30 years we are driving the Soilmec automobile and we have achieved brilliant results in those 30 years.
In those 30 years, our mission is to convince customers that Soilmec and ERKE are the best ones to keep their equipment running in top condition. They have to believe that thanks to the way we design, manufacture, and service our machines, they will have a higher percentage of uptime than they would with a competitor’s product; thus they can reduce costs and make more money than they could using another company’s equipment.
We have good relationships with the customers not just because they like us but because the Soilmec investment is good for them, and because both parties work to strengthen the relationship. Both parties invest heavily in maintaining a relationship built on trust, confidence, and shared interests and rewards. The rules don’t change, so everyone knows what to expect of one another.
In the past 30 years main factors that played part in our success can be stated as follows :
The tremendous value of our brand name; the excellent quality of our products; the high resale value of our machines; more responsive to customers’ needs; big investments Soilmec achived in manufacturing operations, resulting in the most competitive factories in our industry; more frequent and timely new-product introductions; a heightened focus on costs.
But the biggest reason for Soilmec /ERKE success has been Soilmec ‘s product support and the close customer relationships ERKE built within Turkey. We think we are better engineers and manufacturers than our competitors. But we are convinced that our single greatest advantage over our competition was and still is our system of product support.
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| Erke Group Team at Bauma Munich 2016 |
As a dealer of Soilmec for 30 years in Turkey we can conculde that :
Independent dealers know more about their customers’ needs.
Local dealers who are long-established members of their communities can get closer to customers. In this way, dealers can serve as sources of market information and intelligence, as proxies for customers, as consultants, and as problem solvers. We belive, ERKE in the past 30 years played a role in various aspects of foundation business, including product design and delivery, service and field support, and the management of replacement-part inventories.
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| Erke Group - Soilmec Clients Meeting |
Dealers can be much more than a channel to customers. They can play an important role in providing customers with a wide range of services before and after the sale. Those services include advice on the selection and application of a product, financing, insurance, operator training, maintenance and repair, and help in deciding when it makes economic sense to replace a machine.
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| Erke Group - Soilmec Clients Meeting |
FUTURE for ERKE / SOILMEC for endless 30 years :
In this competitive arena, as a Soilmec dealer we need to harness every aspect of online technology to gain a competitive edge.No longer it is sufficient to just place a magazine ad and participate at international fairs like Bauma/Intermat etc. Our customers are now involved in asphere of mobie email communication and social media activities that did not exist a few years ago.
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| Esma Sultan Palace |
All researches made in this area points out that machinery dealerships can benefit much further from social media activities.
It is very imporatnt that every dealer should be aware of the advantages of the social media marleting efforts. Socail media marketing can bring sales to dealers with unparalleled economy and efficiency.
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| Erke Group - Soilmec 20.years anniversary Istanbul |
Thus it is the time to explore and use the endless capabilities of social media activities for the future of Soilmec and ERKE bussiness relations.
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